Introducing Watch, a new platform for shows on Facebook

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Facebook Inc will introduce a new video hub on the world’s largest social network Thursday, offering some US users short episodic series from content partners including A&E, Major League Baseball and National Geographic, in a bid to capture more online advertising dollars.

The new section, called Watch, is meant to increase the amount of time users spend watching video by giving them a place to follow and discuss original shows, which can then be shared via their news feeds and in Facebook groups, according to product director Daniel Danker. It will organize shows by what’s most talked about, what friends are watching and what the user is following.

“As people come to Facebook more and more to watch video, they want a reliable place to watch,” Danker said in an interview. 

Facebook paid to seed some of the original content that will appear in the section. Among the episodes: My Social Media Life, a reality show about internet celebrity David Lopez, and Great Cheese Hunt, in which Business Insider seeks out some of the world’s best cheese. Eventually,

Facebook will roll out Watch to more users and show producers.

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