Big brands leave behind rivalries and move towards compatibility at CES

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  • Sun, 01/13/2019 - 11:25
  • EFE

The world's largest electronics consumer trade fair, CES, closed the 2019 edition with important advances in the compatibility between different brands and in artificial intelligence, but disappointed in the field of the 5G network, due to hardly any substantial developments.

During this week, more than 180,000 people, including attendees, exhibitors, journalists, and industry analysts assisted to Las Vegas (Nevada) convention center to view at first hand the plans for this year, both technology titans and thousands of small start-ups2.

Televisions, which are traditionally the device that generates the most attention in CES, did not disappoint this year: Samsung presented a model with MicroLED technology of 4K resolution and 75 inches, and LG surprised with an OLED TV 4K that rolls over itself.

The two South Korean companies, as well as other titans of the sector such as Sony and Vizio, consolidated with their novelties what was undoubtedly the most widespread tendency in this edition of CES: to make the different brands products and services compatible with each other.

For example, the new televisions of these four companies will include for the first time Apple services such as iTunes and Siri, in addition to being able to operate with the virtual assistants of Amazon, Google, and Apple itself, as the consumer prefers.

This is a substantial change of policy on the bitten apple company, which had traditionally been very reluctant to have its products compatible with those of other brands.

"Our artificial intelligence platform connects to all our appliances with each other and also with those of the competition, we do not want to close options and harm the consumer," explained the president and CEO of LG in Spain, Jaime de Jaraiz during an interview with EFE at the fair.

LG's TV, which rolls upon itself when it is off to save space in the living room, was one of the biggest stars of these days in Las Vegas.

The 65-inch screen is made of OLED material (organic LEDs) that emits 4K resolution image, very bright and high contrast as the company already has on the market and is "mounted" on a rectangular box of a height less than one-third of the monitor.

As EFE could know, the device will go on sale in Spain in September, although for now, the price is unknown.

On the other hand, Samsung launched a TV with MicroLED technology of 4K resolution and 75 inches, which represents a substantial reduction in the size that this type of devices presented to the moment and makes it more easily home adaptable.

Along with the increase incompatibilities among products from different firms, the inclusion of artificial intelligence to all types of objects, from household appliances such as washing machines and refrigerators to clothing items such as shoes or underwear, was the other major trend of CES in the 2019 edition.

Artificial intelligence was, in fact, an area in which especially most of the 1,200 small and innovative "start-ups" from all over the world took advantage of the framework of the fair to look for financing or potential buyers.

One of them, for example, was Sleepace, based in Shenzhen (China), which monitors the sleep cycle in infants and the elderly to ensure that they rest the hours their bodies need and that they do it in the best possible way.

Sleepace collects data, analyzes it, and makes recommendations in relation to, for example, body posture or firmness of the mattress with respect to the person who is using it.

Although a great expectation had been generated regarding the possibility that CES was the first big stage of the year for the jump that the 5G wireless network is expected to give in 2019, its presence at the fair was rather scarce and practically no relevant announcement was produced in this field.







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