The immediate challenges and the alternatives to promote public-private partnerships for the prosperity of tourism bring together today Central American experts from the industry without chimneys in Panama.
The Panamanian Association of Hotels (APATEL), host of the meeting, informed that it is the fourth version of the Regional Congress of Hospitality and Tourism (COREHOTU 2018) "with the participation of experts in tourism, who will assess the present and future challenges of the sector for two days".
"In addition, it will present alternatives to boost the public-private commitment that allow strengthening the activity in the region."
The APATEL in its report specifies that the appointment will last until tomorrow and includes the discussion on the economic environment of the tourism sector, "which includes the effects generated by unforeseen or natural or climatic phenomena, the competitiveness of other destinations and the marketing required to obtain results."
The executive director of the Tourism Company of Puerto Rico, Carla Campos, will speak about this matter, "who will speak about the experience of that region with the hurricanes and the actions undertaken to lift the sector and make it competitive," it adds.
Moreover, a forum will be held with experts in the field of regional gastronomy and Panama, the organization and progress of the World Youth Day (WYD) will be reviewed, including the preparations for the celebration of the 500 years of the foundation of Panama city, in 2019, regarded as the Ibero-American Capital of Culture.
Tomorrow the Minister of Tourism of Costa Rica, Maria Amalia Ravelo Raventós, will speak on the topic "Connectivity and Infrastructure: importance for the development and competitiveness of a tourist destination".
There will also be a debate entitled "Perspectives of Tourism in Panama for the next five years", which will be headed by directors of the Tourism Promotion Fund and representatives of tourism and hotel guilds in the country.
Another issue on the agenda that stands out is the development of the country brand and its results in the experience of destinations such as Medellín, Bogotá and Lima.
The delegates of Central America have shown interest in "learning about the experience of other destinations in their projection for the strengthening of the image, creation of brands, as well as actions for marketing and strategic promotion," said APATEL.
The president of APATEL, Armando Rodríguez Tatis, said that Panama "works hard on this matter" and validated the contributions made during COREHOTU 2017, which allowed the creation of the Tourism Promotion Fund and their respective adjustments to obtain better and higher results in the short and medium term.
For this year, the IV Regional Congress of Hospitality and Tourism will coincide with the Panama Black Weekend, which according to official information was attended in 2017 by some 30,000 people and earned profits that reached 100 million dollars for local commerce.