Panama received 32,720 visitors during the "Black Weekend Sale" this year, 32,720 visitors, 12.8 percent more than the 29,000 visitors last year, when the first edition of this event took place, reported today the Tourism Authority of Panama (ATP).
The figure of 32,720 corresponds to the people who entered the Tocumen International Airport, the main one in the country and that serves the capital; Panama Pacifico Airport, also in Panama City, and Paso Canoas, in the area of the country bordering Costa Rica, between September 11 and 15.
Most of the travelers that arrived in the country for the Black Weekend Sale held from September 14 to 16 came from Argentina, Brazil, Colombia, Costa Rica, Cuba, Ecuador, Guatemala, El Salvador, Honduras, Mexico, Peru, Trinidad and Tobago.
The Tourism Authority said that by Paso Canoas some 17 excursions entered matching the holiday week of Central America and Mexico for national holidays.
The international advertising campaign of the second edition of the Panama Black Weekend included digital guidelines on Google Adwords platforms, Facebook, program purchases; TV channels, as well as in radio, magazines, boarding videos, travel portals and in tourist packages of the airlines Air Panama, Copa Airlines, Wingo and Avianca, said the official agency.
Since 2017, Panama Black Weekend is a product promoted by the Tourism Authority in partnership with the National Chamber of Tourism of Panama (Camtur) and the Panamanian Association of Shopping Centers (Apacecom), in 12 shopping malls of the city and the interior of the country, with offers and discounts of up to 70 percent.
Tourism represents about 10 percent of Panama's gross domestic product (GDP), which in 2017 had an economic growth of 5.4 percent.