- Golden Boy Promotions
Former boxer and owner of Golden Boy Promotions, Oscar De La Hoya, said that the fight between Saul "Canelo" Alvarez and British Michael "Rocky" Fielding for the super middleweight title of the World Boxing Association this Saturday at Madison Square Garden will mark the death of the Pay Per View system, (PPV).
The fight is the first of a contract signed by the Mexican with the DAZN streaming platform for 365 million dollars and a minimum of eleven fights, and will be transmitted free of charge to those who join the content offered by the company.
The monthly cost of DAZN membership is $ 9.99, a figure well below the $ 90 or $ 100 that users must cancel if they want to see a fight over the Pay Per View system, which could turn the platform into the new champion in the transmission of boxing events.
De La Hoya said that Canelo has wanted to be in the best scenarios, and Madison Square Garden will feel comfortable because the public forces the fighters to give their best. To add below that for those who follow the internet transmission will have the opportunity to do it for free.
The Golden Boy has decided to bet everything as DAZN is doing when making this offer in a sport that has traditionally been measured by the number of PPVs hired and the profits it generates. However, he can mark a before and after in the boxing transmissions because he is bringing the show closer to the general public, the one that does not want to spend 100 dollars in a single fight.
DAZN also offers content of mixed martial arts, European football and is expected to start major league baseball transmissions next year to crown a wide range of sports.